On February 13 MED-DESIRE will join to an important initiative called M'Illumino di Meno (Lighing Less), a very famous national campaign promoted by the Italian national radio broadcasting channel RADIO2 - RAI, Caterpillar radio show, aimed at promoting public awareness about energy saving.
The format consists in having public and private buildings and open spaces switch off the lights on the Energy Saving Day, Friday February 13 from 6:00 PM to 7:30 PM. Many institutions, schools, associations take part to this campaign by switching off the lights and organizing different kind of events, such as theater performances, acoustic concerts and literary reading by candlelight, visits to museums in the dark, meetings on energy efficiency and so on.
This year M’Illumino di meno campaign is focused on LED-lights, so MED-DESIRE project will organize a photo-flashmob, a photo contest to be promoted through MED-DESIRE and all partners social accounts (Facebook, Twitter, Google+ and Flickr).
From 6:00 PM to 7:30 PM those who want to take part to the flashmob have to post on their social accounts a picture depicting them turning on a LED light or replacing a traditional lamp with a high efficiency one. While posting the pictures, people have to use the hashtag #MilluminoDiMeno #meddesire.
Furthermore, MED-DESIRE project will share the symbolic “energetic silence” promoted by M'Illumino di Meno: in addition to the photo-flashmob, the Institute for the Italian Culture in Tunis and Puglia Region in Bari will switch off the lights of their buildings to join the initiative.